GET IT DONE in a dayLifestyle / Non-profit
Getting it done in a day
Non-profit organization GET IT DONE pulled off one wicked live-stunt. To raise money for the education of kids from the township Blikkiesdorp South-Africa, GET IT DONE launched an out-of-the-ordinary crowdfunding project. Each person who donated, received an improvised highly personalized thank you video from the creative youngsters themselves – within an hour!
Humoristic, upbeat and sometimes quirky, these short videos varied from a portrait of your Facebook profile pic, to a mini musical or a karaoke version of your favorite music track. We managed to raise 10.000 euros and create 174 videos in 12 hours! FAR management was responsible for the coordinating this campaign and leading the Dutch campaign team to their 10.000 euro goal.
Concept: Philip & Hugo, Production: Czar, Website, Present Plus, PR Kult&Ace, Other partners KLM & Ubuntu
Check out the case study by Philip & Hugo here